Minimaloid provided creative direction for the Swayamvaragosham photoshoot, marking a significant campaign for Swayamvara, a renowned fashion retail brand established across Kerala. From concept development to execution, we shaped the visual language of the campaign, ensuring it resonated with the brand’s identity. Featuring Dulquer Salmaan, the shoot captured the essence of celebration, family bonds, and the excitement of new beginnings.
This creative was first utilized for Bigg Boss title sponsor placements, followed by extensive visibility across hoardings and digital spaces all over Kerala. Additionally, a dedicated creative was crafted for the launch of their new store in Malabar.
