Miss J is a brand inspired by the elegance and grace of a modern-day princess from Abu Dhabi. Designed to reflect sophistication with a touch of charm, the branding brings together luxurious aesthetics with a contemporary feel. From the logo to the visual identity, every detail was crafted to embody Miss J’s refined personality. The color palette, typography, and design elements all work together to create a brand that feels royal yet approachable. This project was a journey of storytelling through design—blending tradition with modernity to create an identity that truly stands out.